Email marketing is recognized as one of the most efficient ways to get attention and build a rapport with a large, highly targeted audience. However, this is all dependent on how well you implement your strategy. When executed poorly, email marketing becomes scattered and can be a waste of time. But when you use the right tools and approach, you’ll be able to do more with less, get the exact results that you want, and focus your efforts on what matters. Let’s take a look at a few ways you can improve the performance of your email marketing.
Learn How to Integrate Tools
If you want better results, you can’t use your email marketing service as a standalone product. You want to choose an email provider that integrates well with other platforms, and then learn how to integrate the tool with platforms seamlessly. One of the most popular tools out there for email marketing is MailChimp and is recognized as being one of the easiest to use and versatile out there.
In most cases, however, you’ll need an external application if you want to do things like sync Google Contacts and Mailchimp and vice versa. Tools like PieSync, for instance, can be used to sync contacts between a large variety of cloud apps automatically and bi-directionally. You can use it to set triggers in your CRM and have the contact sent to a particular list segment. This makes the follow-up process much simpler and allows the people on your team to focus on more important tasks instead of tediously entering contacts manually.
Another thing that segmentation allows is the ability to personalize emails at a much deeper level. While using a name tag is all fine and well, being able to send emails based on certain interactions, purchases, or behavior patterns is what’s going to be able to put you on top.
One powerful way that you could use personal mailings is if you notice activity on your website from someone who may have been a client, but didn’t make a purchase in a long while. This could be the perfect time to send them a personal offer or let them know about a new product or service that you’re launching.
Don’t Underestimate the Power of Emojis
Some might see emojis as being unprofessional, but they could be a very powerful tool when used in the right way. Emojis in subject lines can be a great way to catch your audience’s attention. Using emojis strategically can be used to get a more intimate and informal bond with your readers, and make them feel like you’re actually having a one on one conversation with them. So, try to loosen things up, and don’t be afraid to get cheeky every now and then.
Email marketing can be one of the most powerful tools in your arsenal when used properly. Always try to find ways to fine-tune and monitor your efforts, and learn how to build a genuine and long-lasting relationship with your audience if you want the best results.
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