Black hat SEO is both a myth and a reality we have to face sooner or later as SEO practicioners. While I abide by probably one of the strictest SEO codes of ethics around and SEOptimise is a clean white hat SEO company company itself we still can’t deny that there is black hat SEO.
The sheer existence of black hat SEO techniques must be acknowledged for several reasons. As Rishi Lakhani noted on his new SEO blog: You need it at least to know what to avoid or to know how competitors who perform worse than you still manage to outrank your site.
The good news is: Most black hat SEO techniques can be used in a clean, ethical white hat way as well.
They are like knives: You can slice bread with a knife but you can kill with it as well. It’s your decision how you use the knife. Also consider the problem with overall perception of the SEO industry. Your hat can be whiter than snow and still people will treat you as the guy with the virtual knife.
“Personally I think black hat SEO is for the weak.” The black hat logic goes: When you can’t win the game you have to cheat. It’s the same dilemma as in sports though: When everybody cheats how are you going to win? That’s why reputable and successful SEO experts don’t have to use it.
OK, long story short, here are the 30 black hat techniques you can use ethically as well. Take note how I am explaining only the positive way of using each technique. I do not advocate the use of it in it’s original black hat context. Use these knives as kitchen knives:
Black hat by googlisti
1. Hidden text
Create modern CSS based websites with JQuery effects. They often hide large portions of text in layers to display them on click or mouse over for usability reasons. Example: CSS pagination.
2. IP delivery
Offer the proper localized content to those coming from a country specific IP address. Offer the user a choice though. Shopping.com does a great job here.
3. 301 redirects
Redirect outdated pages to the newer versions or your homepage. When moving to a new domain use them of course as well.
4. Throw Away Domains
Create exact match micro sites for short term popular keywords and abandon them when the trend subsides. Something like tigerwoodssexrehab.com
Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability. Most of the time affiliate marketer use cloaking software to hide affiliate links. gocodes is one such free cloaking plugin for wordpress.
Mobile friendly website also falls in this category. Responsive themes has implemented this concept very effectively in wordpress, i,e. they show different versions of website according to the device used.
6. Paid links
Donate for charity, software developers etc. Many of them display links to those who donate. or You can buy links from forums. Digital point forum and V7 is such a place where you can find out your contacts.
7. Keyword stuffing
Tags and folksonomy. Keyword stuff but adding several tags or let your users do the dirty work via UGC tagging (folksonomy) every major social site does that.
8. Automatically generated keyword pages
Some shopping search engines create pages from each Google search query and assign the appropriate products to each query. You can do that as well if you have enough content.
Define, correct the misspelled term and/or redirect to the correct version. This is suggestion i think you have seen on thousands of blog, LSI is the latest craze in the SEO world,which means you are required to define all the synonymous and similar look a like worlds inside your posts. Also try to define all those worlds which appear due to typographical errors or spelling errors. Do not worry about that, They can also bring traffic to your site.
Create mirrors for popular sites. Offer them to the respective webmasters. Most will be glad to pay less.
11. Ad only pages
Create all page ads (interstitials) and show them before users see content like many old media do.
12. Blog spam my favorite
Don’t spam yourself! Get spammed! Little but amazed, but i am really not talking any shit, i am serious.
Install a WordPress blog without Akismet spam protection. Then create a few posts about Mesothelioma for example, a very profitable keyword. Then let spammers comment spam it or even add posts (via TDO Mini Forms). Last but not least parse the comments for your keyword and outgoing links. If they contain the keyword publish them and remove the outgoing links of course. Bot user generated content so to say.
13. Duplicate content on multiple domains
Offer your content under a creative Commons License with attribution. This will help a lots of spammer to copy your contents and will also love to publish your contents. Do not forget to ask them to link back to your site.
Some of you may here ask me “Hey wait a minute man!, According to google Panda and Penguin” Google will not send any traffic to your site and instead of them may blacklist your site.
No not at all, What do you think about the feedburner and Wikipedia, A lots of blogs either quote them or publish their contents and link back to them, it does not mean Wikipedia receive less traffic from Google.
It is the internal linking of the pages and links coming from the the othersites, I think , That’s matters
14. Domain grabbing
Buy old authority domains that failed and revive them instead of putting them on sale. This is a very old tricks but it works. Let me explain,
Suppose, i want to abandon this domain “www.binarynote.com” for some unavoidable reasons, right now it has few thousand backlinks and authority. The point is clear these links will be abolished after some time, So before these baclinks disappear, revive this blog.
15. Fake news
Create real news on official looking sites for real events. You can even do it in print. Works great for all kinds of activism related topics. Or You can announce some kind of fake Giveaway like free domain + Hosting + a Premium Theme.
This type of Giveaways are an instant hits on blogs. It can increase your traffic and readers instantly.
16. Link farm
Create a legit blog network of flagship blogs. A full time pro blogger can manage 3 to 5 high quality blogs by her or himself. Interlink these blogs with links
17. New exploits
Find them and report them, blog about them. You break story and thus you get all the attention and links. Dave Naylor is excellent at it.
18. Brand jacking
Write a bad review for a brand that has disappointed you or destroys the planet or set up a brand x sucks page and let consumers voice their concerns.
19. Rogue bots
Spider websites and make their webmasters aware of broken links and other issues. Some people may be thankful enough to link to you.
20. Hidden affiliate links
In fact hiding affiliate links is good for usability and can be even more ethical than showing them. example.com/ref?id=87233683 is far worse than than just example.com. Also unsuspecting Web users will copy your ad to forums etc. which might break their TOS. The only thing you have to do is disclose the affiliate as such. I prefer to use [ad] (on Twitter for example) or [partner-link] elsewhere. This way you can strip the annoying “ref” ids and achieve full disclosure at the same time.
21. Doorway pages
Effectively doorway pages could also be called landing pages. The only difference is that doorway pages are worthless crap while landing pages are streamlined to suffice on their own. Common for both is that they are highly optimized for organic search traffic. So instead of making your doorway pages just a place to get skipped optimize them as landing pages and make the users convert right there.
22. Multiple subdomains
Multiple subdomains for one domain can serve an ethical purpose. Just think blogspot.co or wordpress.com – they create multiple subdomains by UGC. This way they can rank several times for a query. You can offer subdomains to your users as well.
23. Twitter automation
There is nothing wrong with Twitter automation as long as you don’t overdo it. Scheduling and repeating tweets, even automatically tweeting RSS feeds from your or other blogs is perfectly OK as long as the Twitter account has a real person attending it who tweets “manually” as well. Bot accounts can be ethical as well in case they are useful no only for yourself. A bot collecting news about Haiti in the aftermath of the earthquake would be perfectly legit if you ask me.
24. Deceptive headlines
Tabloids use them all the time, black hat SEO also do. There are ethical use cases for deceptive headlines though. Satire is one of course and humor simply as well. For instance I could end this list with 24 items and declare this post to a list of 30 items anyways. That would be a good laugh. I’ve done that in the past but in a more humorous post.
25. Google Bowling
The bad thing about Google bowling is that you hurt sites you don’t like. You could reverse that: Reverse Google bowling would mean that you push sites of competitors you like to make those you dislike disappear below. In a way we do that all the time linking out to the competition, the good guys of SEO who then outrank the ugly sites we like a lot less.
26. Invisible links
You’d never used invisible links on your sites did you? You liar! You have. Most free web counters and statistic tools use them. Statcounter is a good example. So when you embed them on your site you use invisible links.
Now, You can argue that, if stat counter insert invisible link then what about “Google Analytics”.
27. Different content for search engines than users
Do you use WordPress? Then you have the nofollow attribute added to your comment links. this way the search engine gets different content than the user. He sees and clicks a link. A search bot sees a no trespass sign instead. In white hat SEO it’s often called PageRank sculpting. Most social media add ons do that by default.
Now, Google has decided to penalize all such sites that provide different meta description to attract user, and when user actually landed on the page, find out some thing different.
28. Hacking sites
While crackers hack sites security experts warn site owners that they vulnerabilities. Both discover the same issues. Recently I got an email by someone who warned me to update my WordPress installation. That was a grand idea I thought.
29. Slander linkbait
Pulling a Calacanis like “SEO is bullshit” is quite common these days. Why don’t do it the other way around? The anti SEO thing doesn’t work that good anymore unless you are as famous as Robert Scoble. In contrast a post dealing with “100 Reasons to Love SEO Experts” might strike a chord by now.
30. Map spam
Instead of faking multiple addresses all over the place just to appear on Google Maps and Local why don’t you simply create an affiliate network of real life small business owners with shops and offices who, for a small amount of money, are your representatives there? All they need to do is to collect your mail from Google and potential clients.
The Whole concept was developed by the man you are watching here. I am rakesh Kumar Serial Niche Blogger and SEO Enthusiast. find me onfacebookandon twitter.. Developed popular WordPress theme for Wallpapers and funny Image WordPress theme. Love SEO optimized WordPress theme Designing and Customization.