As a freelance web designer, your time is literally money. Your time is a valuable resource and how you choose to use it defines your profitability
Having been a freelancer myself for years, managing it has been one of the toughest challenges I’ve faced. Till now, I’d primarily been working on Drupal or Joomla. It’s only when I started using ResellerClub for Hosting & Domain Names that I truly discovered how useful WordPress can actually be. For the unfamiliar, WordPress is available as an easy to install option within the leading auto script installer, Softaculous, which is available within CPanel, Linux Hosting packages. One click of the Word Press plugin within Softaculous, and you will be exposed to the beautiful features that one of the most recognized Web Software tools can offer.
Most of us associate WordPress with professional bloggers or first-time amateur Web Developers; but after using it for a while, you realize it’s just as powerful as the other popular CMS tools (Joomla and Drupal) available in the market. It might not be considered sturdy as Drupal, but it’s a lot more simple and effortless to use. WordPress is an almost intuitive CMS, and it reduces your turn around time on new projects by as much as a week, or even less than 7 days.
Now most of us deal with two distinct type of clients. The first type include individuals who want a complex, design rich, very well customized website which could end up stretching the creative and mental barriers of a skilled Web Designer – I would like to refer to them as “Type A” Customers. And then there also exists individuals operating small and medium sized businesses who would love to have a stunning yet simple to use and manage website for their business to own an online presence – These set of clients I would like to refer to as “Type B” Customers.
Type A customers, though few, are willing to pay far more for the work you can cook up, and this would entail a significant amount of your resources (Time & Time Equals Money) getting invested in designing a visually marvelous piece of art. In the bargain you may be forced to either reject, or slightly delay the submission for projects submitted by your Type B Customers.
Unhappy “Type B” Customers could prove to be detrimental for your business because whether you like it or not, they constitute a majority of your Business. So what option would involve catering to your Type A Customers, and simultaneously offer your best work to the Type B clientele.
The answer is WordPress, and I have listed 7 Reasons to explain why:
1.) Simple To Use
This is something you will see a majority of users mentioning. Selecting a template suiting the category of website being designed is very simple. This is because WordPress offers its user the option to choose a template from a multitude of categories. So incase you have a client who wants to build a stunning website for his Law firm or Export & Import Business, then all you need to do is select the “Business” option under the list of categories they offer a template for, and then choose from the plethora of pre-designed business theme templates.
Must Read : 21 Adsense ready wordpress themes for Cooks
Similarly adding a new page, content, or image is made very effortless by the popular CMS tool, and it would barely take up any design time from you. Since it’s so easy to use and get started, the time spent on formatting is saved. In addition to this, WordPress is browser based so you can log on from any computer with an internet connection and resume work. This way if you’re bored of working in your office, you can stroll on to the nearest coffee shop and resume work instantly.
2.) No HTML Editing or FTP Software Required
WordPress is a self-contained system and doesn’t require HTML editing software (like Dreamweaver). You can format text, CTRL C & CTRL V straight from word, upload and edit images and documents, upload videos and similar, all without the use of any FTP software. This way, if you have customers who frequently make modifications & additions to their website, you could easily receive the content from them and upload it via WordPress instead of scheduling it for later; or better, you could provide them with access to their WordPress account and explain how they could make the changes easily
3.) SEO Friendly
WordPress Code is clean and simple, making it easy for search engines to crawl and index a site’s content. In addition, each page, image and post can have its own meta tag keywords. Additionally, there are several one-click install SEO plugins for WordPress that help you tweak site settings by reminding you to add permalinks and automatically inserting meta tags etc. In effect, you aren’t just offering your Customer a well designed website, you’re provisioning them a well designed and well optimized website.
WordPress is available in more than 70 Languages. So if you are keen towards targeting a range of Non English speaking markets, then Word Press would be the ideal tool to help you bridge the gap and keep it simple.
5.) Massive Community
As the most popular open source CMS available today, WordPress has an active vibrant community that constantly comes up with new features and plugins for you to use. Moreover, if you have trouble understanding the usage of certain features, or need help with developing a feature, feel free to engage with Web Developers within the official WordPress community. Additionally, 20% of all websites today use WordPress as their CMS. So investing in WordPress is akin to investing in the betterment of your website
6.) Seamless Transfer
If you’re doing a one off project for a client who then wishes to manage the website themselves, WordPress allows a very simple handover. Less than a week of support and your client can start managing aspects relating to uploading videos, modification of content and so on. This saves you a lot of valuable time handing over the website maintenance or providing support. Additionally, the number of WordPress support videos available ensures that your Customer is never left befuddled while using the popular CMS tool
7.) Plug and Play
WordPress has an amazing amount of plugins and themes online. From one click social media integration to Easy Back Ups, to Easy Malware Scanners and several other free and paid themes which you can tweak. Building a new website could never have been made this simple.
Your Turn my dear
So as you can see, WordPress can save you time and effort that can be better spent elsewhere. Like taking a walk, chilling with your family or friends at a coffee shop, or just doing what you love the most.
With WordPress you’ll never have to turn down your Type B clients, and you will easily boost your monthly earnings. It also scales comfortably and is completely open-source, so if you require more complexity, you can simply tweak it to your needs. WordPress tweaks for more serious developers are commonly available on wordpress.org
As mentioned earlier, several providers now offer cPanel with their hosting packages, which has a simple one click install. I personally would recommend ResellerClub given the host of features and competitive pricing associated with their Hosting. You can Sign Up with them to get more details about their program.
So choose WordPress and further expand the revenue generating potential your Web Design business has to offer.
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