8 steps to earn big money online from blogging.

8 steps to earn money online

Let me remind you first -This is not an article, it is a concise black book to earn big  money online through blogging.

When you start your blog, your dream was to build a consistent source of passive income while you do your favorite work like fishing, traveling, but an unrealistic one, For most of the bloggers out there. Am i right ?

There are three type of website, generating income online …E-commerce , affiliate marketing and Advertising.

E-commerce website receive income from the direct sales of product or services like amazon ,froogle, ebay, odesk , elancer etc.

Affiliate marketing websites like johnchow.com receive referral fee from merchant when their product or service is used by the website reader, using his referral links/

Advertising websites receive ad revenue, like ours, for displaying ads on their websites- like blogs, forums and newsletters.

In this, whole article, I will discuss the third method to earn big money from blogging.

Your dream may be to build a website, have people visit in droves, and then rake in ad revenue while relaxing at the beach. It’s a common dream, but an unrealistic one — for most people and businesses, that is. If you have the right kind of site and if you work hard and smart, however, you might be able to achieve at least modest advertising revenue from your site. Whether you’ll put in much beach-time, remains to be seen.

Stating the Obvious

Before I begin, let me state a few obvious principles of the advertising field:

  1. Higher priced products and services can afford to pay more for advertising than low-priced industries.
  2. Only targeted advertising will ever be clicked on. If you put a general drug store banner ad on a model racing car website, you won’t sell much antacid. UN-targeted advertising sells for perhaps 50 cents per 1,000 page views or less — not enough to earn a living.
  3. Advertising is priced on supply and demand. Right now there is an unlimited supply of webpages on the Internet. But if there is a demand for your site (that is, if you get a lot of targeted traffic) — and your site has a valuable target audience — then you’ll be noticed by advertisers.

Ways of Paying for Advertising

There are three main methods of pricing advertising:

  1. CPM (cost per thousand views). This is the traditional way television, radio, magazine, and newspaper advertising is sold. A few higher value sites can sell ads this way on the Internet, but it’s not easy.
  2. CPC (cost per click) or PPC (pay per click). In this pay-for-performance model, the advertiser pays only if a potential customer cares enough about the ad to click on it. By far the largest amount of Internet advertising is sold via this model.
  3. CPA (cost per action) is either pay-per-lead or pay-per-sale. Affiliate marketing (which we’ll explore in another article in this series) runs on this model.

Now let’s look at the 8 steps to ad revenue generation.

1. Provide high quality content centered around a commercially viable industry

Unless your website is related to an industry that is commercially viable, the chances are you won’t be able to make much money on advertising. Simply speaking, advertisers will only pay you for advertising if it helps them make money. This is the only reason right now a lots of new blogs are coming in mobile

I have a friend who is a true expert on English grammar. He has developed a whole website around correct grammatical usage. It’s even getting some traffic. Consider who such a site might attract:

  • English teachers
  • Non-native speakers trying to learn correct English
  • Students who have an assignment to complete for class

Are these people likely to spend money on this topic? Not likely. A dictionary publisher might want to advertise here, but since the book sells for $25 or less and there isn’t hot competition for dictionaries these days, publishers won’t pay much for advertising. If you had online English classes, you might want to advertise. But still, these ads wouldn’t sell for much.

Should my grammatical friend expect much advertising revenue? No.

I have another friend who has a nursing website that has attracted interest from pharmaceuticals. Since the drug industry is very competitive and sells some high priced products, this kind of website has the potential to make good money, if developed properly.

Not only do you need a commercial field, you must also provide high quality content:

  1. You won’t get much attention if people don’t learn from your website. If they learn, they’re more likely to return.
  2. The Google Panda algorithm update tends to give lower rankings to sites with poor content, measured by such things as bounce rate, the presence of obtrusive ads, and evidence of “scraping” or duplication of something on another site.
  3. Internet users are getting more sophisticated and won’t settle for mediocre content. They’ll leave quickly if they don’t find what they’re looking for.

2. Optimize your content on high-priced keywords

Assuming that you’ve got step 1 under control, now move to optimize your content around high-priced keywords. You can use the Google AdWords Keyword Tool to find out what keywords get the highest bids in your niche.

You optimize your content in two primary ways.

  • Keyword focus. Select the two or three dozen highest priced keywords in your industry or niche. Then write content about these topics.
  • Keyword placement. Put high-priced keywords (wherever appropriate) in your:
    • Title tags
    • Subheadings
    • Alt tags for graphics
    • Filenames for graphics and webpages
    • In hypertext linked words and phrases.
    • In the first and last paragraphs

It’s not enough to have great content. You’ll want to focus your efforts on the most profitable topics, and then make sure your content is indexed correctly by the search engines for these profitable keywords.

I have already published an article “how to find out most profitable buyer keywords using free adwords tools“.  before moving on next point, it is highly advised to digest this article properly.

3. Generate lots of traffic to your site

Perhaps this goes without saying, but unless you have lots and lots of traffic to your website, you won’t make much money selling advertising. How do you get traffic? This is a complex topic, but mainly three ways:

  • Search Rankings. Get highly ranked on the search engines for your keywords. In part, you achieve this by step 2…
  • Links. Get links and recommendations to your website from other sites, blogs, social media, directories, etc.
  • Ads. Pay for advertising to get people to your site — so they’ll see the advertising there.

If you were to try to sell advertising directly, one of the first questions their media buyers will ask you is: What is your monthly number of unique visitors or pageviews? Unless you have healthy numbers, they won’t pursue you. Get the traffic and you may begin to attract interested advertisers.

if you are trying to sell ads space directly , then provide all the vital matrices like page rank, Alexa rank, unique page view per day , types of visitors coming from, source of  traffic , your highly placed keywords, and not to forget your rates for each ad zone.

Google analytics and state-counters are two commonly used analytical tools most  bloggers used to collect all these types of matrices.

4. Determine what kind of advertising is selling in this niche

If you’re pursuing an advertising revenue strategy for your site, you will have done a lot of looking at competition websites to see what makes them good — and to determine how you can be even better.

Type and Size of Advertising. Is most of the advertizing in your industry Google text ads or display ads (that is, graphic ads)? If display ads are popular, what size appears most often?

As of February 28, 2011, the Internet Advertising Bureau (IAB) lists seven standard ad units (dimensions in pixels are in parentheses):

  • Medium Rectangle (300 x 250)
  • Rectangle (180 x 150)
  • Leaderboard (728 x 90)
  • Skyscraper (160 x 600)
  • Half Page Ad (300 x 600)
  • Button 2 (120 x 60)
  • Microbar (88 x 31)

One size that’s shown as “delisted” is the Full Banner (468 x 60). You’ll still see this widely on the Internet, but not on sites that are seeking to sell to advertisers that pay well. Sometimes you’ll see other sizes, but for designing your own page, stick to the most popular sizes in your niche or industry.

Source of Advertising. Now look deeper to determine the source of advertising. Most third-party ads have two URLs.

  1. Intermediate URL of the ad server. The adserver is the company that displays the ad as well as counting and collecting information on the click-through, then redirects the user’s web browser to the…
  2. Destination URL on the landing page of the advertiser’s website, where the Internet user is supposed to end up.

If you can figure out what the adserver company is, you can learn something about the advertising type. The intermediate URL can sometimes be seen by putting your cursor over the ad (without clicking) and looking for a URL at the bottom left of your web browser frame. However, some types of ad technologies don’t disclose the intermediate URL — and it’s hard to see in the URL in the bar at the top of your browser, since it redirects so fast. Another approach is to right-click to “view source.”

What you’re looking for is the name of the adserving company (not the brand of the ad serving software). For example, DoubleClick (now owned by Google) is often used to display higher-priced ads on better sites. Ad networks, on the other hand, display lower-priced ads. You’ll see some of the names of ad networks in step 7 below. The detective work you do here may pay off in useful intelligence to help you develop your own strategy.

5. Design your web page template for advertising

Now that you’ve gotten an idea of how companies tend to advertise in your niche or industry, you need to design your webpage template to accommodate the most popular ad sizes. Be careful not to so overload your webpage template so it looks cluttered.

Don’t be greedy.

A few ads designed to fit nicely on your webpage will achieve a professional appearance without looking overdone. And only the most prominent ads will get many click-throughs anyway.

Typically, a site offering advertising will display a leaderboard (728×90) across the top, with another ad size along the right side of the page.

Google AdSense ads can be placed anywhere on the page. But too often they tend to clutter the site and make it more difficult for readers to get to the information they desire. Be wise and experiment.

Now consider three types of advertising on your site. You may even end up mixing these types.

6. Consider Google AdSense text and display advertising

Google is the biggest advertising company on the Internet. Their AdWords ads that appear on search results generate a huge amount of revenue for the company. But you can put Google AdSense ads on your own website. To learn more, see https://www.google.com/adsense/

The advantage of AdSense ads is that Google tries hard to display only ads that are relevant to the keywords on your webpage. Also, they have millions of advertisers, many of whom are finding good results advertising on sites like yours. You don’t have to find the advertisers. Google does it for you. And Google seems to pay publisher sites like yours about half of the revenue it receives from the advertisers.

This can be an ideal solution for many small business sites. Since the ads are targeted according to your content, they command a higher bid price than un-targeted ads. Also experiment with display ads (image ads) through Google AdSense.

Bottom-Line :  The best option is display all types of ads on your site and let google decide which one is better at that time to display ad on that position

7. Consider display ads from ad and affiliate networks

A second kind of advertising source are networks beyond Google. There are two main types of networks: ad networks and affiliate networks.
Ad networks. These are companies that you contract with to display their clients’ ads on your website. They may pay you on a CPM basis (perhaps 50 cents to several dollars per thousand ad displays — or less), or they may pay on a Cost Per Click basis. Search on “ad networks” and you’ll find lists of these.

Some of the better known include ValueClick, AdBrite, Burst Media, Casale Media, Kontera, Chitka, Tribal Fusion, and Bidvertiser. Some ad networks are focused primarily on one sector; others offer ads across many industries.

The problem I’ve seen is that ads aren’t usually closely targeted to your content, but only to your general industry. Consequently, the click-through rate tends to be lower and your revenue is lower. If your website isn’t highly targeted on a high priced commercial niche, however, an ad network may be your best source of ads.

Affiliate networks. We’ll consider affiliate marketing in another article in this series. However, affiliate networks fit here, since they offer display ads from many advertisers.

The major difference from ad networks is that, while ad networks usually pay on a CPM or CPC basis, affiliate networks tend to pay primarily on a CPA (cost per action) basis, when a purchase or lead results from the click. Search on “affiliate networks” to see lists of these. Some larger affiliate networks to explore are: CJ (Commission Junction), ClickBooth, ClickBank, Shareasale, and Linkshare.

You can typically choose the ad and ad sizes you want to display on your site as well as the advertisers you think will provide the best revenue for you. However, the individual advertiser may want to approve your site before allowing you to place its ads on your site.

Bottom Line: Try to select only those ads which are closely related to your high placed keywords on the search engine, otherwise i am afraid, all your efforts to earn big money online will end in fumes.

8. Consider employing a sales rep to sell CPM ads

If you’re finding good success in earning advertising revenue on your site, you might consider employing an agency to act as a sales representative to seek advertisers for your site.

Sales reps are advertising professionals who are able to work out CPM deals directly with prime advertisers’ media buyers — deals that you wouldn’t be able to land yourself, since experienced sales reps have inside industry knowledge and an extensive network of contacts. If you have a relatively lucrative advertising potential, this may the best way to get the most money for your ads.

However, getting a sales rep has three potential downsides:

  1. Good sales reps won’t even consider working with you if you don’t have a lot of traffic and potential for a lot of ad sales revenue.
  2. Good sales reps demand a hefty percentage of the overall ad revenue for their services.
  3. Finding a good, hard-working, productive sales rep for your company is a hit-and-miss venture. You may have to try several sales reps before finding the one that is a good fit for your company.

Hopefully, this overview of the steps involved in developing advertising revenue for your website will bring a healthy dose of realism. Many sites have little advertising potential. But if yours does — and if you’re willing to work hard enough to develop it — you might even be able to earn enough money to afford a trip to the beach now and then, so long as you can find the time.

Your turn on 8 steps to earn big money online

The points, raised here in this article is totally based on my personal experience to earn money online. How do you find them useful for your blogging to earn big money online, do not hesitate to share with us as well as on social media.

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52 thoughts on “8 steps to earn big money online from blogging.”

  1. great article and such a great steps need to follow this post bookmarked blog thnx for share.

    1. Dear Prince, if you will follow these steps properly , i am sure success will be yours. Keep in touch, get my all post to your email box. ;)

  2. Hi.
    I hope this meets you well? I’m sure you know my name by now because I’m a popular commenter on Bianrynotes.com. I’m a student and I’m not that experienced in the field of blogging. I wish you’d answer some few questions I have:
    When I log on to binary note; I normally see a small rectangular subscription page bearing Binarynotes Facebook community members pics and a Facebook opt “like ” button. How do I make this possible on my WordPress blog. Or what plugin do I need to download to make that possible.. Also, I’d love to know how to boost my Alexa rank?? I’d be waiting for your reply. Thank you.
    Yours sincerely,
    Giovanni Olak.

    1. Dear Giovanni , That small like button is coming through jetpack plugin and facebook like button is coming through digg digg plugin for wordpress. In my right hand sidebar there is an article names as “11 Best methods to boost alexa ranking with fake traffic” Hope that will help you to reduce your alexa ranking. Besides that i would love to learn “7 commenting tricks even pros will not tell you”.

  3. Well I have another friend who has a nursing website that has attracted interest from pharmaceuticals. Since the drug industry is very competitive and sells some high priced products, this kind of website has the potential to make good money, if developed properly.

    1. You are right, Even pharma website are ready to pay you the most attractive rates for their ads and Links

    1. Only if you have a lots of traffic to your site, otherwise all your efforts will have no impact at all. Am i Right?

  4. I think some people forget that earning money online can seem easy but takes a lot of time and effort! It can be “passive” but you really have to work hard to make it passive.

    I think to get the larger amounts of money you really need to build up an awesome website that is uniquely targeted to your audience and offer advertising direct – adsense works for some, but I believe you will get more money by offering ads direct.

    1. Direct ads only comes to you when you have an authority website and a lots of targetted traffic, If yo are not able to concentrate on a particular niche then i am afraid cpc based ads are the best solution for any online content developer. I do agree with your point ,”Passive income” need a lots of active involvement. Thanks Carlie for this valuable feedback, Keep in touch ;)

  5. It is always good to go behind high priced keywords but the competition will be high for those words. So it is always advisable to do a proper research work of the keyword along with the competitors this can help you gain a lot of money :)

    Thanks for this wonderful post

    1. I am really happy to know that you picked up the soul of this whole article, It is the research that give us high returns for all our efforts. Thanks for posting this wonderful article bro, Keep in touch ;)

    1. Dear tahir if possible do not forget to update us, how much these tips were useful for you in order to earn some big money online.

  6. Really it is awesome. Today’s youth have to know that what they have to do on internet, what is the real use of internet, that how we earn through blogging. Really, everyone has to know this thing. In India, 80% people don’t know how to earn to internet. This is really bad.

    1. Thanks Shubham for this valuable feedback on “how to earn big money online” , half knowledge is worse then ignorance and in case of blogging and earn money online- this proverb is perfect. Keep in touch my dear ;)

  7. Earning money online is not easy.It needs our work and our way of managing our time and planning.It needs our planning!! ‘Let me remind you first -This is not an article, it is a concise black book to earn big money online through blogging.’

  8. Thanks for a wonderful article Rakesh,

    Your 8 points mentioned here will definitely work but only thing is it takes time to reach our goals like heavy traffic, content that goes viral, designing a proper template, writing content related to good niche etc. Thanks for the share…

    1. I understand it takes time to build a successful blog. but if you have proper knowledge then i am sure you can do it in less time. These are my triend and tested methods that i have posted here in this article, whosoever will follow these rules will definatly earn big money in near future. Thanks vijesh for your valuable feedback. Keep in touch.

    2. Will try to implement few of these for sure Rakesh. I think you too did not make your blog this big in a month or two, right?

      As Rome was not built in a day so is with a blog that reaps huge income. I struggle to make 50$ a month with my blogs traffic and adsense, but still I would break that barrier soon. Thanks for the inspiration you put up through this post.

    3. I wish you could do this in this month, Do not forget to read my next article on, specially designed for the people like you.

  9. First of all, i want to say that your blog is really rich of information and data.secondly, the way of delievering your information is simple and good.’Let me remind you first -This is not an article, it is a concise black book to earn big money online through blogging.’
    Thank you alot for sharing this article!!!

  10. thanks for great article. Bro I need a suggestion. Should I install Comment Luv in my blog. And whats the merits and demerits or that??? kindly suggest me with logical answer.

    1. Dear fazle, if you want to award your commentator with an extra backlink from your site then only install commentluv plugin, though this plugin attract spammers at the same time still bloggers and link builders run after those blogs who have this plugins. So do not forget to discourage spammers. ~rakesh

    2. thanks for your quick reply. My blog is no-follow But if I install CommentLuv then will it share Page Rank juice with others?

    3. there is an option inside commentluv, whether you want to give do-follow link to your commentator on not. turn it off .

  11. Blogging is one of the greatest way to earning money from online. I think everyone should like to blogging. This is focus to increase our blogging quality. We have to try this out.

    1. But without focused blogging, let me remind you jane it is totally waste of time. SO before starting your blog, you must know the basics of blogging and search engine optimization. Am i right, Jane ?

    1. If you have not optimized your theme for ads, then i am really very sorry to say you, you are missing. See you soon bro.

  12. Thanks rakesh, you accept my request. Your 8 steps great inspire me because i am a new blogger.

  13. Rakesh. i am a new blogger your 8 step plan made me excited. keep posting such a type of motivating posts..

    1. Dear vivek, thanks for your support, i would suggest you to subscribe my email, so that you get all the articles in time.

    1. what else you want to know about google adsense rahman, Kindly mention in your comment. I would be more than happy to write on the topic. ;)

    2. I know about google adsense. But I do not know clearly this. My some friends site not approved google adsense.

    3. It seems to me that your friends are not reading the terms and conditions of Google adsense very clearly.

    1. dear arup do not worry about adense, if i am not wrong you were making pennies from google adense, Just treat yourself affiliate and start posting affiliate article. beleive me you will be able to earn more money than google adsense all the time.

    1. Thanks Vipin, i do not share the idea which i have never ever tried or implemented. So earning money online ;)

  14. Hello Dear

    amazing post really this is very nice post really and according to me design is most important think really you know first impress is the last impression and design is your first impression, and use only unique content for your blog , in fact your all points are great so thanks for sharing me

    1. Design embeded with right kind of stuff can really bring a lots of money for your online content. But unfortunatly nobody in blogsphere will tell you the exact path. Happy to see your feedback mansi. ;)

  15. Great post, Rakesh. Quality content plays a very important and it’s good to see people like you emphasizing more on quality of content than quantity.

    It not just helps in earning more revenue, but also helps with the search engine rankings. For last few months, I’ve been writing quality content (more of a resource type posts) and the results are huge. However, it’s not something you would be able to achieve overnight, it takes a lot of hard work and patience.

    Btw. You are doing a great job with this blog, Rakesh. Keep at it =).

    1. Thanks Devesh for your kind words, just trying to live upto my readers expectations. ;)

  16. Hi, Rakesh Kumar

    Actually after gone through your full 8 Steps To Earn Big Money Online From Blogging, i am thinking is really changed regarding blogging especially the point no. 2 that is Optimize Your Content On High-Priced Keywords, it really give me the idea to generate more visitors by apply your techniques.

    Thank You Very Much

    1. Thanks prem, the aim of this article, now been achived. ;) I am really happy. Thanks for this wonderful feedback. See you soon.

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