So why do people say they prefer fancy emails with images, but open plain text emails more?
This is what I found:
Depending on the email service, most images in email templates don’t automatically load in the preview pane, so when the recipient sees the email, it’s not as pretty as it was intended to be. In fact, some don’t even make sense, like this one:
The example above shows how the preview looks in my email preview pane – I am sure you’ll agree it does nothing to entice opening…
And most people won’t bother downloading the images unless it seems as if something in the email is missing.
This is how the email example above was intended to look by the designer:
Email templates sometimes come across as spammy, while plain text is more like getting an email from a personal friend.
Email is easier to read, especially from a mobile phone when it’s plain text, and the majority of people access their emails, and the Internet, from a mobile phone now instead of a desktop PC. Plain text emails also come across as “cleaner”, which interprets in the recipient’s mind as “uncomplicated”.
Email services are increasingly filtering messages. Take Gmail’s promotions tab – anything Google deems “commercial” gets put into the promotions tab instead of the main email tab. As a result, the recipient is already psychologically prejudiced against the “promotional” email.
The Deliverability Debate
In previous years, the argument was that HTML emails (email templates) were not always delivered to the recipient.
Nowadays, this is no longer an issue so long as the HTML email is properly coded and there is a plain text version to go with it. Most email marketing software provides this function.
If you use email templates, make sure that you create a plain text version of the email too.
I’ve generalized in this post, but the truth is that you need to test.
For instance, if your emails are about photography and accommodation, your business depends on images and you may need to use images in your emails. If you’re in real estate, you may need to display property in emails, and consumers expect images in most retail or ecommerce emails, especially when they receive sales emails.
If you opt for the simpler route, I like what Hubspot did for their plain text emails, and you can emulate them by simply adding your logo to the top:
Technically speaking, the email above is an HTML email, but it comes across, and will behave as a plain text email if it’s properly coded.
The Whole concept was developed by the man you are watching here. I am rakesh Kumar Serial Niche Blogger and SEO Enthusiast. find me onfacebookandon twitter.. Developed popular WordPress theme for Wallpapers and funny Image WordPress theme. Love SEO optimized WordPress theme Designing and Customization.