12 Must Know Tips to Choose Good Domain Name for your Successful Business

Domain Name

I am not going to define what is meaning of a Good Domain names / Name  and what is it’s importance. You already knew it. So Consider the following points before registering it.

Tip#1 Brainstorm 5 Top Keywords.

Good Domain NameWhen you first begin your Good domain names search, it helps to have 5 terms or phrases in mind that best describe the domain you’re seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you’re launching a mortgage related domain, you might start with words like “mortage, finance, home equity, interest rate, house payment” then play around until you can find a good match.

wordoid.com can help you to generate a lots of  related Good Domain Name around your selected keywords.

Name of Your Domain

Tip#2 Make the Domain Unique

Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain. I still believe that Flickr desperately needs to buy Flicker.com – I hear kids in their 20’s tell parents in their 40?s and 50?s to see photos on Flickr and always envision that traffic going straight to the wrong domain.

Tip#3 Only Choose Dot-Com Available Domains

If you’re not concerned with type-in traffic, branding or name recognition, you don’t need to worry about this one. However, if you’re at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org (as SEOmoz does) is fine, owning and 301?ing the .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that’s out there – don’t make the mistake of locking out or losing traffic to these folks.

Tip#4 Make it Easy to Type

If a domain name requires considerable attention to type correctly, due to spelling, length or the use of UN-memorable words or sounds, you’ve lost a good portion of your branding and marketing value. I’ve even heard usability folks tout the value of having the letters include easy-to-type letters (which I interpret as avoiding “q,” “z,” “x,” “c,” and “p”).

Tip#5 Make it Easy to Remember

Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don’t want to be the company with the terrific website that no one can ever remember to tell their friends about because they can’t remember the domain name.

Tip#6 Keep the Name as Short as Possible

Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media. Best Examples you already know  in.com, ask.com, CNN.com, sify.com  etc.

Tip#7 Create and Fulfill Expectations

When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That’s why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com.

Domains like Monster.com, Amazon.com and Zillow.com (whom I usually praise) required far more branding because of their UN-intuitive names. They later made it large and became a brand.

Tip#8 Avoid Copyright Infringement

This is a mistake that isn’t made too often, but can kill a great domain and a great company when it does. To be sure you’re not infringing on anyone’s copyright with your site’s name, This initially seems a void advise but  if you are planning to make it large. visit copyright.gov and search before you buy.

Tip#9 Set Yourself Apart with a Brand

Using a unique moniker is a great way to build additional value with your domain name. A “brand” is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren’t as compelling as branded names like bankrate.com or lendingtree.com. SEOmoz itself is a good example – “SEO” does a good job of explaining the industry we’re in and creating expectations, while “moz” gives a web association, and an association with being free, open, and community-driven.

Tip#10 Reject Hyphens and Numbers

Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I’d suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other. They are also hard to learn and type.

Tip#11 Don’t Follow the Latest Trends

Website names that rely on odd mis-spellings (like many Web 2.0 style sites), multiple hyphens (like the SEO-optimized domains of the early 2000?s), or uninspiring short adjectives (like “top…x,” “best…x,” “hot…x”) aren’t always the best choice.

This isn’t a hard and fast rule, but in the world of naming conventions in general, if everyone else is doing it, that doesn’t mean it’s a surefire strategy. Just look at all the people who named their businesses “AAA… x” over the last 50 years to be first in the phone book; how many Fortune 2000’s are named “AAA company?”

Tip#12 Use an Ajax Domain Selection Tool

Websites like AJAXWhois and Domjax make it exceptionally easy to determine availability of a domain name – just remember that you don’t have to buy through these services. You can find a name you like that’s available, then go to your registrar of choice


I am sure reading all these tips now you are able to select a good Domain Name for your signature brand. domometer.com can help you a lot to check the quality of your website on the above said parameters.

DomainGroovy.com is another website that have a collcetion of the best tools available on the internet to search an almost perfect Good domain name.

Though throughout this article, i have been advocating for a Good domain Name still Strongly believe that it is up to you how to make any Name a Brand.

Related Posts

9 thoughts on “12 Must Know Tips to Choose Good Domain Name for your Successful Business”

  1. Your post is really well written and insightful. Glad I found your website. I could use your points to buy domain names at DomainKa.com!

  2. Thanks for stopping by. it is one of the hardest decision to select a unique name for your business and brand. so it is always suggested to choose it very wisely.

  3. I am with you when you saw to choose a short domain name! Shorter domain names are easier to remember and more brandable than the rest. Whenever possible I go with a short domain name! I make use of some domain name generators which help me look out for short domain names easily. The best thing with them is that they allow me to specify the number of characters I want in my domain name!

    1. Short Domain Names are great but instead of using name generator, i love manual methods to search it. Since name genarator suggest most of the time random name, which does not suite our own requirement. ~rakesh kumar

  4. Hi Rakesh,

    Good post indeed, Selection of domain name is difficult process as we have to look into different issues as you mentioned in your post. I was wondering why you choose a .in domain instead of .com domain?

    1. That is a sentimental issue. So changes the whole domain name from .in to .com. Thanks for your concern Angelina, hope to see your soon.

  5. Rakesh thanks for the advices you have listed above, how about mine is it qualified to be called Good Domain Name?

Leave a Reply

Your email address will not be published.