How to find Profitable keywords using Free Google Keyword Tool

Let me announce some thing very special first, during the write-up of this article, I was able to find out one such Long Tail Keyword : before and after weight loss.

How many time you have written a post that exactly brings a lots of traffic and also bring a lots of fortune ?  I really mean it, have more CPC and CTR.

I know there is a tool on the internet specially designed to do the same i.e., they are claiming that using this tool from the wordpress dashboard, you can rank your article very easily.

The problem with this tool is, it is only compatible with wordpress and the prerequisite of this tool is your Google Adwords login information.

It means this tool is only presenting the information in front of you in a fancy way. So,  why not use Freely available Google keyword Tool and try to understand its Jargon.

High CPC keywords

Before we start our Journey, You are requested to create your own Google Keyword Account, to explore the full potential. It is free and you can directly login from your Google account.

Step –1  How to find out profitable Keywords

Difference between broad and exact

There are two criteria available in Google keywords tool. By default Google keyword tool display all the results that matches in broad criteria.

Best Free Keyword Tool

so what does this mean : Board criteria,

Allow me to explain

Broad criteria means Google try to show all the result that contain either any one word of your targeted keyword in all those websites. it does not filter your idea or what actually you want to find out.

it mean if you have written weight loss then keyword tool will include all those websites that contain either WEIGHT or LOSS or both of them.

Type your targeted keyword in the given search box and just try to find out what is the result. You will be amazed by the result or the volume of query this particular keyword generate.

Note : The above keyword ideas show all those websites and keywords which is anyhow related to your keyword WEIGHT LOSS.

One more Option Before Exact Search “Phrase

Phrase option does not delete or remove any terms any how related to our search term i.e, in our case we are trying to find out weight loss

but again Adword Tool,  oh no!  again too much high volume and competitive websites on single or  two words  – keyword tool

Now exact search – Exact search means user type the same keyword in the google search bar using double inverted quotes.  like this “Weight Loss”

Now de-select the broad criteria and select “exact” criteria and hit search button. Look at the volume and how much now the results are different.

Did you find any difference ?

Now  you may ask me , What is the fun we all know this simple idea, where is your proper idea ?

Just wait !! I am coming to the point

Google Keyword tool Advance Options Filter

Now the above criteria does not reveal any thing special and does not reveal any thing solid.  So again Look at the image given below once more

again hit the enter button – Now you will be able to see some real stuff.

Now its time to squeeze our search result as it show all type of search result. Since, You are targeting to see your result on the first page – perform the following in your advance filter option

The criteria you have to select is

1.  Competition – Low or Medium.  You do not need to involve your self to compete with the authority sites or very big sites having thousands of links

2. CPC ( Cost per click ) : select moderate CPC should be more than $1 per click

3. Global Monthly search must be more than : 10000 search per month , if you are targeting your local search than 5000 search per month is nominal.

4. Google Search Network search here must me more than 5000 search per month.

We all are aware that  this is one of the most profitable niche so it is totally foolish to target single or double word. From this list now short out some three , four or five world keyword.

Still, you are not sure how much competition these worlds will hold on the internet.

Step –2  How to find out Profitable Keywords

Before we  start on stage –2 , lets do some home work. To search advance queries google provide some clauses to lower down search criteria, is basically designed for the   webmasters.

1. inurl : This  clause search the desired keyword or long tail keyword in the “URL” of all the indexed websites by the Google.

2. Intitle : This clause search desired keyword in the titles of all the indexed pages.

these two clauses can do wonders if you are able to hit the nail, most of the premium keywords tools these two clauses to show the competition on your selected keywords.

Now open your search engine – Google.com and type the following query  on the search bar

Before checking the actual competition just simple type your spotted long term keyword, for example

“before and after weight loss”  and hit the enter button

How many result now you are able to see in my case this is in millions

Now  type the following search query

inurl:”before and after weight loss” intitle:”before and after weight loss”

voila, you hit the jackpot. Your search results are less than 10,000. It means you have favorable chance to get on the first page.


The main objective of this tutorial was to empower readers to use Free Google Keyword Tool.  I  find this tool much useful and accurate for my keyword research, how much do you find this article useful for your keyword research , do share with me.

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55 thoughts on “How to find Profitable keywords using Free Google Keyword Tool”

  1. @John Miller

    With the quotation marks you’ll search for the EXACT match, without them you’ll search for a BROAD match.


  2. Hi Rakesh
    Can you tell me the difference between search the same things in two ways-

    “keyword” ( with quotation)
    and keyword without quotation?

    How does that matter?

    1. Keyword with quotation mark means exact matching of that long keyword. keyword without quotation mark means search engine will show all the results having either of your keywords words.

  3. Hello rakesh. your post regarding the keywords is very informative and effective. but i want to know that how we can choose the low competition keywords i had never understand this concept of low competition or medium or high competition keywords….can you help me to understand ???
    thank you and great post…

  4. Nice Post Rakesh. I always like the long (but not too long) keywords. it really boost organic searches. Thanks for sharing this informative post.

  5. I truly liked the way to explained the above topic. I got to know why was I not getting enough traffic. Now got the point where I was lacking in research.
    Thanks a lot Rakesh.

    1. You are most welcome Ajay, I strongly believe if we are able to find out proper long tail keywords, traffic is bound to come on our website. I would love to hear your feedback on this tool and how much more traffic, you basically managed to get.

  6. Great Post !!! Well Written

    Thanks for the nice explanation with good screen shots. Really helpful. There are so many long tail keywords for making money i.e., Micro niche sites.

    Thanks for sharing

    1. Glad to know that you like this article. Keep searching buyer keywords and increase your adsense earnings. Keep in touch Charan Pammi

  7. Thanks Rakesh for nice tutorial about google adwords .
    I am confused some matter in keyword research now feel awesome good.

  8. One of the main reasons i have not been able to start practicing internet marketing is this keyword research problem. I can’t thank you enough for putting now on the Offing.


    Dan MC,

    From Nigeria.

    1. But do not forget to update us Daniel, how much this information was useful for you. One more point, do not forget to read my next article on affiliate marketing, it can bring a lots of ………………….Good Luck.

  9. I liked your article and I do not think many would take time to prepare and share their knowledge with others (including me !). Thanks and appreciated. It did help us.

  10. hi thanks for your valuable tips to select high paying keywords, i have used the similar method (by choosing keyword of 5$)but still then could not increased my cpc beyond 10 to 20 cents.What should i do?

    1. Do two things, Change the geographical location of your website into google webmaster tools to america and write post targeting that region, Secondly choose your keywords accordingly.
      – participate in the foreign blogs and forums.
      These are two most simple tricks to increase your cpc. Hope these two simple but effective tips will help you to grow your cpc.
      Do not forget to update us. ;)

    1. I am really very happy to know that you people like this piece of information very much. If possible kindly update me how much this is actually useful for your new article/project.

  11. Excellent article Mr.Rakesh. I found your website on digitalpoint. I am surprised that you have taken the time to write so many articles. The google keyword tool is very helpful for me in finding the niche that is highly profitable. Thanks for this informative article.

  12. The guide and instructions that you have shown and discussed here is very useful and I find it to be very helpful and relevant. I hope many will be able to receive great benefits from this information that you have shown here.

    1. Thanks dear for your kind words. The aim of the article was the same. Hope to see you very soon, if possible kindly update us how much benefited you are using this article.

  13. You have share an informative article. I am currently using google keyword tool. It is best tool in keyword analysis. In this way, Your article enhance my knowledge.Please keep it up.

    1. Ravi I will just try to give back the community the same, what i received from the community. Hope to see you soon.

  14. It have always enjoyed reading your articles…very thourough and inciteful. I’m just leaving the comment to appreciate your efforts in disseminating the knowledge. …will keep following your posts as always…..

    1. Thanks michael for your kind words, Just trying to provide some useful information to my readers. Hope to see you very soon.

  15. Nice Article again.

    Thanks for posting it.
    I am using this google keyword tool but I got something more in your articles as always.

    Thanks Again,

    1. Thanks Gyanendra for your kind words, Just trying to give back the same to the community. Hope to see you this time very soon ;)

  16. Hi Rakesh,

    Thanks for nice explanation.
    I am using this tool for keyword worth or its monthly search but
    not in such detailed way you have explained.
    your articles have something new.


  17. hi rakesh
    thanks a lot for the great info,actually i am searching for 2 days how to find keywords in google adword,but article helped me to understand. how to find …..once again thanks

    1. Glad to know that my article is anyway helpful to find out keywords. Thanks for dropping your message.

  18. Hi Rakesh , the article is really informative , even i use Google keyword tool as it is free of cost and also an user friendly tool,but so long i have been using the tool without any knowledge about it , this post really taught me the real value of using the tool . thanks a Ton for sharing this information with us

    1. Glad to know that you “Linda” find this piece of information useful for “keyword”. As i mentioned in the article most of the so popular keyword tool use the data from the google, so why not learn from the google? Thanks for your comment Linda. Hope to see you very soon.

  19. So nice informative post it is. I got so much information from this post. Good luck the admin! It is one of the great posts. i was in search of such kind of information since long. i am happy to find mine required information here.Please continue your struggle in this regard. Tnks the admin!

    1. You are most welcome my dear. Hope this article will enrich your articles with suitable keywords. Hope to see you very soon.

    1. Thanks Neu for your kind words, Have see you after such a long time. Hope to see you very soon this time.

  20. Thanks Rakesh it’s a great tutorial for the newbie and also for the professional. I’m a newbie in this field your article help me a lot.

    1. Glad to know that Kuldip, Keywords research is the first and for-most requirement of any successful blog/site. Hope this will enable you to pursue your passion.

  21. Hello Rakesh,

    This is really a useful and must read article for all those who don’t know much about keyword researching.

    It was really a painful task for me to search for a profitable keyword before, but now I think i have a good knowledge regarding this.

    Thanks for the great post.

    1. Thanks Ehsan, i am really delighted to know that you also find this small tutorial useful for all you keyword research. Hope to see you very soon.

  22. nice share few days ago i also heard about SEM rush tool but i think this is awesome google adwords

    1. Glad to know that Gagan, I think is the mother of all keyword research tools, as most of them borrow results from Google. Thus why not use Google’s own adwords tool.

  23. Hi Rakesh Bro…
    This time you have cracked the wall….

    You have given a sharp tutorial that is useful for newbie and experienced both….

    I like the lower part of article very much as upper was known to me earlier as well.

    Great post and a must read post by everyone who don’t know the power of Google Adword Keyword Tool

    1. Thanks for your kind words sandeep, I knew first part is almost there but what most of the webmaster does not reveal is second part.

  24. Hey Rakesh,
    Thanks for this informative post. I am new in SEO and I also use Google keyword research tool for choosing keywords because it is free and easy to use.I got and agree with your all points but “select moderate CPC should be more than $1 per click”. why it is needed?


    1. if you does not select this option, your article will receive a low cost advertisement from Google, then next time you will complain “i am getting traffic and clicks but not money from Google?” Did you get my point

  25. Great article Rakesh. I use google keyword tool often as its free and the easiest. I knew what ‘exact’ meant in the keyword tool but ‘broad’ and ‘phrase’ were unknown. I made a mistake of searching using the broad match and writing articles accordingly. Now, I feel that I am screwed. Atleast I learned a lesson. Will do fresh research now and come up with something good.

    1. Dear Kaushal, i am delighted to know that now you have better understanding of this free keyword tool. Hope to see you very soon.

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