Pinterest: How Digital Pin Board Can Help Boost SEO Efforts

This guest post is contributed by Lauren Bailey, who regularly writes for online colleges.

pinterest - social media of beautiful images

Pinterest—if you haven’t heard about it yet, then you’re already late in the game. Pinterest is the latest and hottest “social media” site to hit the market since Facebook. In fact, some sources say that it’s the fastest growing social media site in history, earning more than 10 million users within its first month, according to tech site CNET.

So what does this have to do with you? Pinterest may first appear that it’s just a space to post “pretty pictures” but in reality it opens up an entirely new world for internet marketers and SEO specialist. To learn how, keep reading.

Creates More Organic Links, Heavy Traffic

So what’s the big fuss? Ideally Pinterest is just a digital pin board where users can post images of things that they “like” such as cosmetics, furniture, clothing, cute kittens and recipes and share them with their friends. If it sounds like it’s overpowered with feminine products that’s because it is: statistics show that about 80 percent of Pinterest users are women and thus marketers are wising up and are catering to their needs.

But a heavy female audience is good. After all, experts say that women are more likely to have a great purchasing power which means a booming business for you. How so? Each photo allows an imbedded link to the original source/store of the product—this way if a user wants the shirt or blender that it’s the picture for example, the user can buy it directly.

The photos get shared not only on Pinterest but on competing sites as well, such as Facebook, so you can reach more people and earn more traffic to your site with little effort.

Insight into Trends

Getting involved on Pinterest can also give you a little inside scoop to what trends are happening and can help you get a better idea of what your specific audience “likes” or “dislikes.”

This simple piece of information can help you come up with an internet marketing campaign strategy or help you come up with a list of new SEO key terms that can help your business blossom.

How to Pin

pinning is quite easy, You can link to a website or upload an image. Or you can install the Pin It button from Pinterest.

Pinterest _ Goodies - pinterest_com_about_goodies

if you are using WordPress for your site or blog, Pinterest Plugin can also help you to pin all your images directly from your Images.

What to pin on Pinterest

what to pin

Of course, in order for Pinterest to work for you, you need to have extremely attractive photos of you your product—otherwise no one will want to pin it to their boards and share it with their friends.

The more attractive the photo is, the more it will get circulated and the greater chance you have that Google will continue to file the photo (and the link to your original site) and increase SEO efforts once again.

What to pin on pinterest is basically is up to you, if you are a SEO enthusiast like me you should check the trends on pinterest and the Latest trends on pinterst are Photography, Architecture ,fashion and Craft.

So, Your pin in these areas may bring a lots of traffic to your site.The real magic of pinterst is – how it organize the whole pins around a theme or interest.

How to pin Using Pinterest  App

Android pinterest app  can directly pin you pictures on the Pinterest  using your android device.

andropid pinterest app

if you are apple fan then you can download this pinterest app for the same purpose. This apps has the following features

  • Browse pins and people you follow on pinterest
  • Re-pin, like and comment on your favorite pins
  • pin with you camera.

and do not forget to tag your images, so once people search , they found your pins properly.

Where to Find Image for Great Pins

Perhaps you already know the resources. If you are still not sure reconsider these places once more.

  1. Flicker
  2. Picasa
  3. StumbleUpon
  4. Google+
  5. Digg
  6. FaceBook
  7. Twitter
  8. Delicious
  9. Bundlr
  10. Pinterest

Pinterest is one of the fastest growing social media site even faster then facebook, courtesy Facebook and Twitter, Now bloggers try to mint them to increase their traffic.

According to Some influential bloggers like Lisa of 2createawebsite and Neil Patel of QuickSprout.com , it is second highest traffic sender to our website after Google.


In sum, get a Pinterest account and do not forget to share your views with us.

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10 thoughts on “Pinterest: How Digital Pin Board Can Help Boost SEO Efforts”

  1. Thanks Rakesh, well i do not know much about pinterest but your post helped me much. Pinterest is great way to drive traffic but i think Indian people do not take much interest :)

    1. pinterest can also waste your lots of time if you are not able to concentrate on your niche. The main points here again is- Your board name mut match your niche and it should also contain relevant information to woo your readers. Thanks navneet for your comment. Keep in touch my dear

  2. Well sir please tell me that how can images with links good for SEO because Google only prefer anchor text with keywords in it.

    1. Dear Waqas the main hack in this case is the title supplied with every pin and the board name in which you shared that pin. In this case the name of your board must be your main long tail keyword, The same applied in the title of the pin-it must also contain your main keywords so that pinners can search your pins easily.

  3. Thanks you for posting this article, I am new to Pinterest and I’m kinda trying to familiarize the feature. I find this as interesting coz I have been doing some image posting to other social networking sites and I really having fun. I am very fortunate enough to have an invitation from pinterest coz I can show my photo collections ounce again.


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