If you have been blogging for more than 6 months, then I am sure you have some wonderful old post that is not visible on the home page and you are wondering how to promote them so that you can get some better exposure of these wonderful post.
Do not postpone your new article for the sake of the old one. Keep them posting as these will engage your old readers and also help search engine to rank you better.
1. Improve on Page SEO
It may be possible that you have not properly optimized your post for search engine optimization. Yoast SEO for WordPress has some amazing built-in SEO suggestion tools that can help you to optimize your post better on a search engine.
Title and Description of your post can change the whole perspective of your post. Meta Description and internal links to another such post can reduce the bounce rate.
Sound amazing, How a post can be converted into a Video. Yes, Little more effort. This small effort can bring a lot of traffic and life to your old post.
Open any one of your old posts and record a video, describing the main feature of your post, You can use your favorite screen capture video tool like filmora, Upload these videos on the youtube and some other video sharing websites.
3. Convert into PDF
Previous two methods were not easy to implement and need a lot of human efforts. Copy your any old post or popular post in MS-word and convert them into PDF.
Here is a little hack you can apply to create mini E-books, Just design it’s front page and cover letter and you can also distribute these PDF files to your readers. Or Encourage them to join your mailing list for these free PDFs.
To increase more visibility, share these converted PDF on popular PDF sharing sites like scribd and DocStoc. Even the most powerful technological blogs also use these sites.
4. Convert them into Presentation
You can also convert your old post into a powerpoint presentation and distribute on presentation sharing sites like slideshare.com , Scribd.com , slideaware.com
Another advantage of these sites are, they pay you on your shares presentation. This way you can make some extra bucks for your archive.
5. Share it on Social Bookmarking sites
Social Bookmarking sites are second, after search engines like Google and Yahoo. Thus it is always advised by the famous and mighty bloggers to share /market your article properly on social bookmarking sites.
You can share your old post on these sites yourself manually or and can take advantage of social monkee like social bookmarking services.
Another Great method is sharebar plugins for google chrome. Though first time it asks your user name and password for all the social bookmarking sites, later on, they can use the same credential automatically.
6. Link with newer and popular post
Internal linking is one of the best methods to improve your ranking as well as it can engage your readers more on your site.
Add at least two or three old posts with your new post every time you are writing you’re a new article for your blog.
Some popular plugins can also do this for you like a popular post, random post, and YARPP, but do not exclusively depend on these plugins for promoting your old post.
7. Republish it
You can republish your old post with new headlines and improved SEO. This can sometimes confuse your readers if you are publishing date of original publishing date along with comments. Here you can mention when this post was originally published the first time.
Another hack of this method is, do not publish date along with your post like we do on binarynote.com. Some other popular sites like youngprepro.com also do the same.
8. Mention in Your podcast
If you are running your own podcast, Here you can mention your old post. It is more or less similar to internal linking, Podcast will not increase the value of your old post but surely will have new readers.
9. Mention in your Comment
Install commentLuv on your blog. CommentLuv can help you a lot to review your old post, link your old in your comment reply.
Leave a comment on commentluv enabled a website to attach your old post on these sites. By default, commentluv add your newest post. But signing with commentLuv site enable you to browse your post, thus you can promote your old post very well with commentLuv.
If you are still not sure how to do this, Check the comment section of this site, it uses the commentLuv feature to promote all it’s an old and new post on comment reply.
10. Combine your Best old Post and Publish it
This is not a new but still effective method, Create a new post mentioning your best category wise/subject wise best old post and show it to your readers. Some times readers do not know how much-hidden treasure you have.
Editor choice WordPress plugin can also help you to display such old post in a sidebar. This plugin uses a tag to find out your selected Old post.
The Whole concept was developed by the man you are watching here. I am rakesh Kumar Serial Niche Blogger and SEO Enthusiast. find me onfacebookandon twitter.. Developed popular WordPress theme for Wallpapers and funny Image WordPress theme. Love SEO optimized WordPress theme Designing and Customization.