How to select SEO friendly Free wordpress theme Special Guide for Newbie

Free wordpress theme

Does seo friendly Free wordpress theme really exists?  When I saw an article on traffic generation café about Thesis vs genesis then it seems to me that the whole life of wordpress blogs lies in either in thesis or in genesis? No, My answer is Big No……….Free wordpress theme

Though a very popular blog post had been published on wpmu.org describing the basic drawbacks of Free themes and most of the times we do agree with that………..But still I strongly believe that there are a lots of Good wordpress Theme developers are out there who is constantly developing SEO optimized Adsense ready Free wordpress theme.

So I decided to search how people can get free wordpress theme ?

Tools required for Checking SEO Optimized Free WordPress theme

1. Web Developer for Firefox :

This Firefox plugin is “Darling of all the web developer” full with tons of features that is required by all the web developers for CSS, images, div element , responsive element , CSS validation , HTML Validation, DIV element, Java etc etc.

We will use this plugin to audit alt image tags, widget width etc etc rendered by theme.

2. SEO Quake ( My Favorite Firefox Extension)

As I have already mentioned this plugin in my numerous articles. How to use this plugin to find out high page rank blogs or how to find out high ranking post etc etc. Besides that it could help you to audit your any website free of cost.

In our case, You can use this plugin to check SEO aspect of your free wordpress theme like where h1 , h2 h3, h4 etc.

3. Theme Check wordpress plugin

This wordpress plugin was in the limelight when a lots of theme developer start embedding encrypted links in the free themes. Free themes are famous for hidden/ encrypted links.

Newwpthemes.com is such a website producing high quality themes with encrypted themes in their footer.

The original purpose of this wordpress plugin was to enforce standardization of free wordpress themes, to be deposited on free wordpress theme repository.

4. TAC (Theme Authenticity Checker)

TAC stands for Theme Authenticity Checker. Currently, TAC searches the source files of every installed theme for signs of malicious code. If such code is found, TAC displays the path to the theme file, the line number, and a small snippet of the suspect code. As of v1.3
TAC also searches for and displays static links.

How to choose a free wordpress theme

Though a lots of free wordpress themes are out there to woo you, wordpress theme repository is one such location. WordPress repository offers you a lot of theme in different niche and style, but most of them are not more than the skeleton or having the basic framework.

This is the main reason people use Google or browse from blog to blog in search of a perfect free theme for their wordpress blog.

Does such perfect free wordpress theme really exist?

Your answer is No and Yes Both,

Yes, if you have the proper knowledge what do you really want in a free theme, then such themes exists.

So, I have divided the whole process in two major parts

Secondary issues while selecting a free wordpress theme

Why it is secondary when users/readers see it first? Because most of the free wordpress themes pack with eye catching design and color combination with lots of features, still worth noticing are

  1. Size of theme – How many pixel size width it covers. 960px is default standard in this industry. Even premium wordpress themes also render in 960px.
  2. Fixed vs Responsive – if your major concern is – desktop computers, then do not go for responsive theme like if you are theme developer then obviously it is no use to use a responsive theme to showcase your work on tablet and Smartphone.
  3. Size of widget area – 300px must be the size of widget as most bloggers love to show 300x250px Adsense code, according to the Google Adsense policies and recommendation
  4. Menu bar – Simple menu bar with drop down menus are the loved one and widely accepted. Remember here these drop down menu feature must be coded …not rendered through any third party plugin.
  5. Logo – What is the size of logo in pixel i.e. wide and its height and how your free wordpress theme will help you to add your own logo.
  6. Favicon – Your brand on the web-browser is displayed through this tiny graphic…Remember there should be a very standard feature to upload your own favicon.
  7. Adsense Ready – Though does not matter a lot still people love to add ads through code instead of weird plugin.
  8. Widgets – Popular post, top commentator, Face book like social presence widget. These are common and should be there, though there is a debate whether these should be hard coded with theme or rendered through plugin.

Besides theme two issues that bother lots of newbie wordpress bloggers are

1. Encrypted links or hidden links – These types of links can be checked easily using TAC wordpress plugin.

TAC plugin only check the theme for hidden, static or encrypted links but does not able to tell you whether your theme had been developed using the standard defined by the wordpress documentations.

[messagebox]newwpthemes.com provide  free wordpress theme which contains encrypted links and top of that if you are able to anyhow delete that, they will update their theme remotely and reinstall the same.[/messagebox]

2. Does this theme is developed using the standards defined by the wordpress documentation. The answer is very simple- Now check this theme using theme check wordpress plugin to see the standard followed by the programmer.

Primary issues while selecting a free wordpress theme

The issues we have just discussed in the secondary issues are trivial, with few plugin or little bit tweaking any average wordpress user can make appropriate changes in any free theme to suite his/her specific need. The primary concern of your free wordpress theme should be

1. Loading Time

Loading time of any website depend upon a lots of factors, ie Premium webhost , CDN, Database server, Caching System and not to forget , how efficiently your wordpress theme had been coded.

There are methods available to check the efficiency of your wordpress theme.

To check the efficiency of your wordpress theme, my suggestion is………… disable all the plugin and flush all the cache from the browsers memory.

Now using Google page speed / yslow to find out the score of your website.

  1. Higher the page score better coded the theme.
  2. Check whether the jquery is invoked in the header/footer. If queries load at header automatically take longer time.
  3. Image sprite – whether theme is using image sprite or not
  4. Whether it is resizing images at run time or not

The above issues are directly related to the wordpress theme, other issues that affect the page load time depend upon the web-host and that we are not discussing in this article. A broad idea you can get from host gator review.

Tools.pingdom.com and gtmetix.com are two widely used online tools available to check the page loading speed of any website.

2. SEO (Search Engine Optimization aspects)

Premium themes and theme framework normally boast of search engine optimization, so what the hell they do in their theme framework that does not come in free wordpress themes?

We have already seen the point required for on-page search engine optimization, though a lot of issues had been already solved by SEO plugin available for wordpress, still some points must be considered while selecting theme

1. Heading Tags: Every page of your website should contain only one h1 tag and after that h2 tags and h3 tags. Premium and customized theme do take very good care of these tags, thus give you maximum benefits for all the articles published on Home page

2. Alt Tags: Most bloggers love to show featured images though featured images feature of  WordPress, That is fine but it does not bring the alt tag defined with the associated image, thus dilute the search engine optimization efforts, without even your knowledge.

WordPress featured image does not add alt tag to all the featured images rendered by its default featured image function. To overcome that you can use the following code


<?php if ( function_exists(“has_post_thumbnail”) && has_post_thumbnail() )


$title_attribute = the_title_attribute( array( ‘echo’ => FALSE ) );

$default_attr = array(

‘class’    => “alignright”,

‘alt’ => $title_attribute,

‘title’ => $title_attribute,


‘width’=>100 );



else { ?>

<img src =”<?php echo get_template_directory_uri(); ?>/images/default.jpg” width=”100″ height=”100″ alt=”pending image” />                          <?php } ?>


The above code you can use either in your index.php file or in function.php file depending upon from where your theme is serving featured image.

3. Widget Heading: How widget title had been rendered ie using which heading tag. This is another very crucial issue that you cannot ignore. Though it seems ok, if you find widget heading been rendered using H3 Tag on the home page , but did you notice how much it can adversely affect  your single page article? So the suggestion is h4 Tag. ;)

Your turn on SEO Optimized Free wordpress theme

Though this way you can find out a seo optimized wp theme for your site, but does that also means that theme will be Google adsense optimized?  To help you  guys we have also collected 15 best adsense ready wordpress themes to help you increase google adsense CTR and earnings

These are some point, you must consider while selecting a free wordpress theme. If I forgot any point or features, you think crucial for your online presence; do not hesitate to share with us. You can also spread the word and educate other newbie sharing this post on social media.

Related Posts

40 thoughts on “How to select SEO friendly Free wordpress theme Special Guide for Newbie”

    1. That is great, You are able to find out SEO friendly free WordPress Theme. Which methods, you are using for searching such themes for yourself? I am waiting for your kind attention on this issue.

    1. Thanks Viday, this is the reason , I have published this post for my dear fellow bloggers. Keep in touch

    1. Me too is trying to tell my readers, if they want to use any free WordPress theme, then before implementing this theme on any blog check that theme using theme check plugin.

  1. Very nice and useful post. This is invaluable article for beginners in SEO and WordPress. Will share in my Facebook page

  2. It is really difficult to find good quality wordpress theme and personally would recommend the above listed ways.

    1. Thanks himanshu for your kind support, you can also share this guide with your friends so that they will also get the optimum benefit from free wordpress themes

  3. Good tips you’ve provided us with, Rakesh. Especially for new bloggers, who tend to select the themes just by their look and possibilities. I’ve done this too, and actually regreted it. Thanks for the list ! :)

    1. You are most welcome marco, I am really happy to know that my article could help. hope now you will be able to select a proper seo friendly wp theme. Thanks for this update. ;)

    1. Happy to know that you like this piece of information my dear friend. Do not forget to share your experience, how did you use this ? ;)

  4. wonderful article rakesh.. thanks a lot for share very useful for as a newbie :D
    Hopefully my website can improve.. thank you rakesh..

    1. sure, make these changes if not in your theme and also do not forget to research well before writing anything on your site. ~rakesh

  5. hey nice post…i have been looking for this type of stuff for my blog…i Hope this help me alot to improve.

    1. That will surely improve your ranking and bring some new improved traffic to your site Pargeet. Thanks for your kind support. ;)

  6. So far wordpress seo capable and has its own index that emphasizes process paa an article quickly and continuously. Addition SEO plugin will strengthen the synergy and optimal working of wordpress itself

    1. Yes a proper seo plugin can help you to attain some extra benefit but for each and everything using a plugin is not a good idea, Thus we must take very good care of your wordpress theme. Thanks dear for your wonderful feedback. ~rakesh kumar

  7. I’ve been into blogging, internet marketing and SEO for a while now but never really knew that themes can be SEO friendly. That’s a new thing to me and thanks for delivering the info actually :) Could learn so much just reading the article above ! Keep making it and I’m looking forward for more great stuff :)

    1. This is the main reason behind free,premium and framework. Theme developer most of the time cheat newbies to insert paid links thus forcced me to write this article. Thanks Marco for your wonderful feedback. ;)

  8. I think there is no point to get a WordPress theme without SEO plugin already implemented. The variety of such Worpress templates are just impressive0 the tips are pretty interesting. it makes sense to everyone who is interested in his/her blog success))

  9. Thanks a lot for info just few hours ago I bought a self hosted WordPress service and was clueless which theme options to be taken care of! Thanks a lot frnd!

  10. I personally use Theme Authenticity checker to check a theme. A single malicious link can ruin everything..

    1. Agreed Deepanker, newwpthemes.com supply at-least three such links in each wptheme, Thus instead of helping newbies they are actually destroying their efforts. Thanks for this wonderful feedback, hope to see you soon ;)

  11. Most themes are SE friendly, actually theme have nothing to do with SEO. I think more important is to find responsive theme and grab all mobile traffic. This article will be to complicated for newbies to follow, actually I doubt that even professionals are making that kind of check!

    1. In this case, i do not agree with you Carl, Most of the time free themes are not seo friendly, either they do not add proper tag or size or alt tag to images or does not render widget with proper heading tags, so whensoever a new article publish, these simple mistakes, ruin your whole efforts. So in my opinion it is must.

      I do understand, it is hard for a newbie to follow , still trying to educate them. Thanks for your thoughtful comment. Hope to see you soon.

    2. Missing image size, alt tag or whatever is a minor problem. “Ruin whole effort”, well this is really minor problem to ruin SEO, as SEO is not just related to on-page optimization, even these things are the very last things to look at on-page optimization.

      Every theme have some kind of validation error, period!

    3. I understand these points Carl. still i tried to educate my fellow blogger to select free theme causiasly. Thanks dear for your thoughtful comments ;)

    1. Do agree with you my dear friend and newbies sometimes does not have enough fund to invest on these so called premium themes. Thanks for this wonderful update, hope to see you very soon.

Leave a Reply

Your email address will not be published.