Stretch Your Content Google way

I read a very interesting article in Forbes the other day about content. It talked about how important having real content was, opposed to the content that is only there for search engine optimization purposes.

Many businesses and bloggers feel like they do not have the time or money to write real content.

Why should they put that much effort forth is they can get the same results from the things they have been doing forever? Well, there are a few reasons that the old ways are going out and real content is no longer something that can be dismissed.

First of all, real content is important because of Google. Every update of Google’s search algorithm, Panda, Penguin, sends shock waves through the blogging and online business communities. They all wonder If their site will be hit and what the next update has in store if it is not.

Well, with real content, they would have nothing to worry about. There is no way that Google is going to punish sites that offer real, genuine content. In fact, that is just what Google is trying to promote. If your site is not proving real content, then you are shooting yourself in the foot already.

Secondly, real content appeals to real people. Forget the search engines for a second. Your whole goal is to get real customers spending real money, right? Right.

So why do you think they want anything less than real content. Yes, you can fool a few of the people some of the time, but you can’t fool all of the people all of the time. How many customers are you losing because you do not have real content?

Last but not least, real content can be stretched. What does that mean? It means that if you have real content on your site, you can market it, change it, distribute it, and reuse it to death and never have to worry about getting in trouble with Google.

Think of it this way:  You write an article with genuine, real content. You share that article via Twitter, Google+, and Facebook. You then turn the article into an infographic and share that via Pinterest (and re-share the infographic on Twitter, Google+, and Facebook).

Then you turn that article into a seminar that you present. Record that seminar and turn it into a webinar. Condense the webinar into a YouTube video and an audio podcast. That YouTube video and podcast can then be re-redistributed via Pinterest, Twitter, Google+, and Facebook. It can also be posted to iTunes, Amazon and Android. You turn that article and seminar into a book, and then an ebook.

Voila. You have just effectively hit every possible market. All with one simple starting place: real content. Now do you think spending the time on real content is worth the effort?

About Author : Monta the mother of three children serves as an Expert Adviser on multiple household help issues to many Organizations and groups, and is a mentor for other “Mom-preneurs” seeking guidance. She is a regular contributor of “gonannies.com”. You can get in touch with her at montafleming6@tgmail dotcom.

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30 thoughts on “Stretch Your Content Google way”

  1. Quality content is always valued by google. Once when the bloggers understand this and also learn the important to tricks to manipulate the content as required, he is bound to be successful.
    Your post is of great value :-)

    1. Even most of the time readers love the site/blog that try to solve their problem. it is not all the time search engine giant but we the bloggers also want real content to consume. Google just trying to help us in this way.

  2. Hi,
    There are millions of content on the web and we want to stand out them and visible at top. In this way content is so important. If our content is unique and title of the each webpage is different then our website easily stand out of them. Your article provide help.
    Thanks for share!!

    1. And Besides these Google also wants from the webmasters to updated contents, do not forget it. Hope to see you very soon RAVI.

  3. Hello Dear

    I am totally agree with your article yes you are right Google want real content and i need to take your advice thanks for the give me

    Thanks & Regards

    1. Thanks sonia, The aim of the article is, thus fulfilled, you received the information. just we want to convery our readers. Hope to see you very soon.

  4. Recently we have started paying more and more attention towards Content on some of our corporate websites by incorporating blog into them. And believe m it is totally worth it to produce highest quality content possible. There is nothing more useful than content to help you rank higher on SERPs.

    Keep sharing the good work.


    1. Thanks Zara for this valuable feedback, and this is the single reason Google change their algorithm so frequently. They want fresh and authentic information for its searchers. ;)

  5. Content is the king on the webpage or website. Google only wants to good content. I think that Content is the future. Unique content is the single most important commodity of the information age.
    Thanks for sharing good work.

    1. You are right in this Punnet. The policies followed by the Google and their latest upadtes, again and again consolidated your point. Thanks for your time to comment on my site. Hope to see you very soon. ;)

  6. Hi,
    Google wants us to provide quality content. we know that content is the king of the webpage/ website. Your tips and facts are really informative. Thanks for sharing valuable tips.

  7. Great work bro!!
    I am a fresher in blogger industry!!just started blogging now i am using blogger platform to blog,but planning to shift to wordpress…!! am i taking the right steps?

  8. Since google implemented the Panda and Penguin, they have been really strict for the content. My article my marketing had been really down.

    1. It is very bad to know that your business is really down ,Know the problem and solve it if you can not solve it leave it. But do not carry it. Google always want authentic information, so hunt for it and Google will hunt for your information.

    1. You are right atish, and this the summery of this article also. Thanks for your time to visit and comment on this article. Hope to see yo very soon.

  9. Hello Monta,

    This post is brilliant. All what is required is just posting genuinely written content. The rest will fall in place as mentioned by you, systematically. Genuine content has takers always. Very true.Thanks a lot for raising the spirits of so many.


    1. The earlier we understand this little fact. We will automatically rank higher in all the search engine’s search result. Thanks for this wonderful update . Hope to see you very soon.

  10. Without good content Google will never look as good as it is now, I think in the near future SEO will steer it way towards social authority and authorship and less important with conventional LSI keywords.

  11. Great write-up. I try to remind people all the time that Google serves people searching, not publishers. If you want to score well, you need good content for Google to parse.

    1. Glad to know that Jon you read my article properly and received the exact message, this article tries to convey. Thanks for your wonderful comment. Hope to see you very soon.

  12. I am afraid you are right about the general lack of real content in most blogs nowadays especially in the new ones that were obviously just set up for monetization schemes in a situation that resembles a catch-22. If you want to make money (eventually), invest in real content.

  13. The saying “Content is king” has been proved to be true more than a couple of times. Real content provides quality. No wonder Google loves it so much.

  14. As long as the content provides real value, then it would be easy to repurpose the content, and sometimes you will be surprised by how much this will get shared even if you are not promoting it that much. :) This one I usually do in my How-To articles.

    1. You are righ Jacki, One of my article “Easiest method to find relevant blogs and forums” goes viral and even without much share it has been shared by hundreds of my friends online, This is the power of genuine content.

  15. Content is what google wants us to provide and if we are capable of of ding that then we are top of the world means in some top pages of google.

    1. Very well put. I need to take your advice on syndication – it’s so true… why put all that effort into one awesome article, only to start on a ‘new’ piece of content the next day.

      I’d get so much more leverage out of turning that original piece into as many different unique pieces as possible, spread across all media/networking channels.

      Plus, knowing beforehand that you’re going to use that REAL content in so many unique ways would give you even more encouragement to knock it out of the park and take it to the next level.

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