It may sound some of you very weird but it is true. We wordpress bloggers most of the time install wordpress SEO plugins to enhance our on page SEO optimization efforts and if something missing by chance or by mistakes they might take care of it and save our day.
Does wordpress SEO plugins are only for the newbies and Lamer, who do not know any thing about SEO?
Little Home work before our actual Discussion
Before anything else allow me to explain what these famous plugins do for you. Though some of you might feel comfortable with these explanation, still I strongly recommend you to read this whole document at-least once.
1. Title Tag : Title of any article must contain you focus keyword. Besides that you must keep in mind that title must be catchy and it should reflect the overall impression of your whole article.
If you have produced a very catchy article but your article could not live up to that mark, I am sure, you are going to win SEO but at the same time may loose your valuable reader.
2. URL: Url of your article must have that focus keyword. A little bit permalink hack can always produce almost perfect URL for your article. Short url link to your article are not suggested all the time.
3. Head Tags : People love to read well structured article. So before posting any thing on your blog try to classify and categories all your information. Each Heading and sub-heading of your article ( Try not too much hard ) must contain your keyword.
4. Bold & Italic: Make some keywords or targeted keywords bold and Italics. Making each and every occurrence of keyword may loose its value.
5. Meta Words & Meta Description : Now it is well known fact that meta words and meta description are now not the ranking factor any more on Google. But it is meta Description that appear on the Google search Page and a crispy well written meta description can attract a lots of visitor.
6. Images :“A picture speaks a thousand words” but only for its reader not for the CRAWLERS. so here are some very quick tips for image optimization for SEO
Title : You are required to feed your focus long tail keyword. Do not supply any name to your image. You can name it but it will not help you
Alt Tag : Alternate tag- It was basically developed to replace your images over a slow connection Or for those idiots those do not want to see the beauty of Picture at all. Now , Supply your second focus keyword here.
Caption : Most of the time this beautiful option is used to render Credit. Beside that you can add your third focus keyword here.
Description : It is much much discarded option of any image. Bloggers most of the time left this description and do not bother about it. You are required to write down smart unique description focusing on your focus keyword.
7. Outbound Links : out bound links are great for cross reference, It is always considered as you have written this document after such a long research. Search Engines consider both articles correlated. Kindly note- Do not link with low quality website. 8. Inbound Links : Try to connect at-least four to five your old post. This will enhance the cross visibility of your article as well as you can promote your old post. The hack in outbound links and inbound links are Anchor Text. Try to attach your anchor text with your keywords. 9. Keyword Density : Four to five times of your focus keyword must appear in the whole text of your article. Beyond that it looks , the article is written specifically for the keyword. Remember you can increase the keyword density but you may loose your valuable reader.
10. Supported Video :Though this is not a deciding factor right now on the search engine parameter, still it can bring a lots of traffic to your site. Point is how to use your video in your post.
Do not play automatically you video, Better choice is whenever user want to play- Allow him/her to play
Dimension : Do not embed small videos ie Dimension. It should be clearly visible inside your article.
Too Much small videos can distract your readers, so before embedding any such video. Check its quality and contents properly
Besides all these factor one major factor which Google has recently added is – Page Speed. Page speed is not the prime factor all the time but sometime it become the prime factor in some situation-case study below .
Though there are lots of other famous and paid or premium plugins are out there, what they are talking about or claiming about- I am not going to discus about all of them.
Most Popular SEO plugins to boost search Engine Results
All in One SEO
SEO Smart Links Plugin
SEO Friendly Images
w3 Total cache
Broken Link Checker
How much actually Free SEO plugins help us
First two plugin #1 Yoast SEO plugin and #2 All in one SEO plugin are no doubt help us a lot. You can achieve all the listed in below screen using custom fields. Still not recommended –why ? because when ever you will change your theme all these will also vanish with the theme and the second point you have to make special arrangement to embed it with your theme. Yoast SEO #1 is my personnel favorite and support all those points discussed above except images
Ugly Picture of Free SEO plugin
In this case I have taken Yoast SEO plugin to enhance the article for its SEO. Now activate this plugin and check how much it add page load time and increase overall loading time. plugin performance profiler can tell you exact share of each plugin. Another very famous tool available on tools.pingdom.com.
Another very popular plugin in the SEO arena is Smart Links SEO. A lots of probloggers advised this plugins in their blog post to enhance inbound linking of old post.
I was very much surprised to know that the loading time of my site increase 300% when I activated Smart Link SEO and SEO Friendly Images. ( I am using wordpress for more than three years , So do not think I am novice in using plugins) It became more than 10.67 sec from 2.16 sec.
So the value these two SEO plugins are giving back to me became null and my readership drops 200+% due to poor loading time.
As mentioned in the above paragraph what actually matter for your On page Optimization, If you are little bit conscious and ready to do the same manually. You can achieve the same SEO advantage without using any extra WordPress SEO plugins.
Another very simple and handy solution for SEO friendly images is this small WordPress code that can automatically add alt text to image
It is not always Google Panda that hits our readership and results on the search engine. Sometimes it is our negligence that leads to low readership. How much your SEO plugin is helpful to you, do not hesitate to share your ideas with us and share with your friends on social media sites.
The Whole concept was developed by the man you are watching here. I am rakesh Kumar Serial Niche Blogger and SEO Enthusiast. find me onfacebookandon twitter.. Developed popular WordPress theme for Wallpapers and funny Image WordPress theme. Love SEO optimized WordPress theme Designing and Customization.